There’s no doubt about it, we like to text. Among most age groups and in the majority of countries, texting is the most popular form of communication. And unlike email, we actually read our texts. A text message is read, on average, 98% of the time and within four minutes of being sent. Meanwhile, emails are only opened, on average, 22% of the time, and potentially days after they’re sent.
Given these stats, it’s clear that text messaging offers businesses an effective way to communicate with customers on the channel they