Having been in the business since 2009, we have adopted and deployed diversed Bulk SMS Marketing strategy, with varying levels of success. All this years, the only common factor between all the strategies employed is that companies who embrace this relatively new (for businesses anyway) communication channel is that they are almost always successful.
Most time, when Entrepreneurs and CEOs are see any adz for “business text messaging”, their mind are negatively going to one of those spamming medium again. In the past, this is true with Bulk SMS. The process