Having been in the business since 2009, we have adopted and deployed diversed Bulk SMS Marketing strategy, with varying levels of success. All this years, the only common factor between all the strategies employed is that companies who embrace this relatively new (for businesses anyway) communication channel is that they are almost always successful.
Most time, when Entrepreneurs and CEOs are see any adz for “business text messaging”, their mind are negatively going to one of those spamming medium again. In the past, this is true with Bulk SMS. The process is usually the Business gathering positive target audience phone numbers and sending them all Spam SMS Message.
Over the years, many things has changed. Nigerian Telecommunication Commission (NCC) has initiated many initiatives such as Do Not Disturb (DND) short code enforced on telecom companies operating in 2016 among others.
This same initiative has been in existence all over the world. For instance, the law and the savvy UK customer has caught up with these rogue companies and they are virtually non-existent.
In fact, here are some recent “Business Texting Fast Facts”
- 65% of people send business text messages from their mobile phone on a daily basis
- 50% of people receive business text messages from a member of their team/ department/ office
- 47% of people receive business text messages from a colleague
- 36% receive business text messages from a customer or client
- 71% of people use business texts for setting ‘reminders of meetings and appointments’
- 18% of people used business texts for ‘notifying people about new meetings and appointments’
- 14% of people use business text for ‘chasing up suppliers or new orders’
- 36% of respondents said that they receive text messages from a customer or client
- 11% of people receive text messages from suppliers.
Effective ways to gain increased sales using Bulk SMS Marketing.
Follow up your sales.
Customers like nothing more than to be assured they have made the right choice buying from you. So it’s advisible to do some after sales service, this is easier with SMS text messaging. So, Text them X days after the sale thanking them for their business and offering a number to call if they need any help or anything further.
For clients that have used this services, they have seen this increase recall rates, increase repeat purchase and hugely increase positive word of mouth amongst peer groups – essentially free advertising.
Keep a customer informed during the order process.
Placing an order usually comes with so many fear and excitements, merchant that’s able to update them about order process will give them rest of mind and will naturally be preffered by customers; when compared to others that treat them like every other customers.
With ediarosms SMS gateway, this process can be automated. The system will auto send them text when you have received the order, when payment has been taken & when it has been dispatched with a delivery time estimate. This has been proven to dramatically increase repeat orders and positive word of mouth.
Start a text club.
Customers like freebies, but to offer them, you need to get their contacts. You can do this by telling people to a keyword to receive special offers from you by text message.
Text lapsed customers.
Marketing professionals always say that it’s easier to to market to an existing customer than search for new ones. To initiate this, try to get a list of customers from your database who haven’t bought for X months (you can get this from your receipts, invoice, coupons, register, website etc) and text them out an offer to encourage them back to you. So long as they had a good experience last time they will surely not mind checking back. This is one of the fastest ways to gain new sales.
Text enable your advertising.
In this 21st century there are advertisements everywhere, this is further compounded by our routine daily busy schedules. So most of the time, if people don’t respond to your advert immediately, they tend to forget it.
You can simplify this process for them by allowing them to respond by texting you. On average around half of respondents will choose to do so if you include a text response on your advertising and often those people wouldn’t have responded so you increase response rates and ultimately increase return on investment for your advertisements. To get started, create a bulk sms account; recharge and begin maximising the potentials of Bulk SMS advertising.
Click here Now!! to open an account, get free test SMS unit , existing customers can login here and begin messaging
For support, contact ediarosms.com team via firstname.lastname@example.org or call (+234) 080-9502-9999.