Professional Ways to Use Bulk SMS Text Message Marketing without Annoying Your Customers
How many times a day does your phone ring or vibrate? Probably enough that you roll your eyes and turn the phone over.
If you and your company use SMS marketing, you'll want to make sure your customers don't feel annoyed.
Text messaging marketing can be great when used correctly.
Get customer permission
If you don't get expressed consent from your customers, you'll be facing some nasty potential legal issues or been blocked by the customer. After all, a customer's phone number is a delicate information. This is why countries like Nigeria, India etc introduce Do Not Disturb (DND to mitigate unsolicited SMS)
You may have never heard of the Mobile Marketing Association, but their work is important. In short, they make sure that customers' rights aren't infringed on by mobile marketers. This includes selling off their phone numbers to other marketing companies.
While verbal permission is great, it isn't enough to prevent potential legal trouble. Be sure to add customers to a permission list, like what you may have for your email marketing.
An Ice cream joint I visited the other day has a notebook i can register, all i have to do is write my name, email, phone number, date and month of birthday. This way they are contacting me and telling me they will be sending me SMS newsletter and also Birthday wishes, funny enough, I loved it, so much that i enter my details and my wife detail on it.
Keep your messages brief
Text It Short and Sweet. Your messages shouldn't go over 160 characters. The same attention span rules apply to texts as they do to online materials.
Customers will already skeptical when they see an unregistered number. Be sure that you're not adding to fuel to the fire by keeping your messages as short as possible.
Large blocks of text don't work well in either format. People will scroll to the end of the message just to see how much they need to read. Then they won't read it.
As you know, time is a valuable commodity. Bulk SMS marketing messages need to be kept to only what's necessary.
Here's a quick and easy template of what your message should include:
A greeting, preferably personalized.
A sentence (two maximum) explaining why you're texting, i.e., what you're offering.
Let them know when or if the offer expires.
Give them the option to opt out of your bulk SMS marketing.
Timing is everything
When you message your customers is far more important than what you message them.
In order to avoid annoying your customers, try and keep your messages to the early or mid afternoon. A good rule of thumb is to keep your texting to business hours.
Customers aren't likely to respond during the morning, as they're commuting to work. Nor are they likely to respond in the evening, as they're already burnt out from a hard day of work.
Think about when you're most receptive to marketing and consider how you can implement that into your bulk SMS marketing schedule.
Never Alarm Clock Text
There's nothing more annoying than being woken up by an advertisement via SMS.
Unlike email, it's not so easy to disconnect from phones and SMS. People like to remain accessible this way for any number of reasons. A text received too early or too late is scary.
That sense of fear will soon turn to annoyance when they read your advertisement.
Don't send an SMS before 9 am or after 7 pm. Schedule them according to each customer's time zone.
And if you know their time zones, then you can know what makes them tick.
Text What Makes Them Tick
Not every SMS you send applies to each customer you want to contact or convert. That's why you need to know who you're about to text.
Categorise clients into certain groups based on their purchase history, reviews, geographical location, diet, and more.
It's never been easy to find all of this out. A great place to start is on your social media pages. Their social media comments tell you what they like so track them.
And pay attention to the length of social media comments, too.
Have a reason for contacting customers
On average, text messages are opened within 3 minutes of reception. That means that you've really got to capture your audience.
In order to really get their attention, make sure you're texting them to offer something. Be it a coupon, a thank you for their patronage or a reminder about a sale.
What's important is that your bulk SMS marketing ALWAYS offers the customer something.
Text Meaningful Messages
Texts must convey a way for the customer to feel valued.
Your SMS should focus on making a lasting connection instead of pushing for a sale offer the possibility of an experience rather than a way to spend money mention any ways your company gets involved in making the community better.
Give customers the option to opt out
If you just aren't wowing your customers with your SMS marketing, they should have the option to opt out.
Letting your customer choose to opt out shows that you respect their time and privacy.
And some campaigns just don't work. That's alright, try not to think of it as a negative. By allowing customers to opt out, you're just making room for your next customers!
Now that you know how to avoid annoying your customers, it's time to get texting! Our professionals know the ins-and-outs of bulk SMS marketing.
Want to get started? Simply click the button below to register your free account and start sending SMS today! Need help? Contact us and we will gladly help you.
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