If you own a business that provides goods or services to Customers then you must have noticed that each of these Customers use mobile phones. Smart business owners take advantage of this opportunity to promote thier business with bulk SMS. This ultimately will improve your profitability, ensure swift operation, improve customer service, public awareness among others.
Why does SMS work?
- No Filters: -There aren’t any “spam” filters on cell phone texts (if at all very limited and cumbersom). Hence whatever you send gets directly deployed to the customer’s primary Inbox.
- Good Open Rates: – People don’t hesitate to tap on the “1 new inbox message’ box, at least the reluctance is much less compared to E-mails.
- Less Complications: – You don’t have to worry about your logo, color scheme or fonts with Bulk SMS Services, it’s all plain and simple.
- Less Competition: – As of now, there aren’t a lot of companies, brands or products using Bulk SMS services. Surely the number goes up in millions probably, but it’s still much lower compared to E-mail marketing, so the competition gap is something you can leverage.
There are many ways you can promote your Business via Bulk SMS Marketing, at the end of the day it all comes down to writing contents that pulls people in, simple as that. Below are ways you can use to begin:
INCREASE YOUR CUSTOMER BASE:
Bulk SMS service can help you increase the numbers of customers you currently have sporadically. This is the use of bulk SMS to advertise your business. All you have to do to ensure you are not wasting the undoubtedly little resources you have is to focus on a target group. You don’t have to look far; you can start within your area. You know who and who needs your service. Make them a part of your SMS marketing campaign. Your present best customers, who are loyal to your business, could even help you get more people for your business. A brief request like “Do you know anyone that would be interested in this product/service? Could I get their contacts so I can send them a marketing message?” will do wonders for your business. If you’ve earned the trust of these persons, they would be very willing to oblige. Try this and you can thank us later.
INTIMATE EXISTING CUSTOMERS OF NEW PRODUCTS AND/OR SERVICES:
Is there this particular product you do not have in store but has been requested quite often by your customers? Well, maybe now you have it in abundance. Bulk SMS can help you communicate this with your clients. The benefit? Now they know you have it. Nothing irks a customer more than coming to a place once, twice maybe even thrice for something and they don’t get it. The human nature has it that such ones conclude the next time that such things are not available. As such, they start looking for alternatives. Now that is bad for your business. A simple message saying “Hello dear customer. New products in stock now. Get this and that and this and that” will do. Don’t forget to thank them for their patronage though. Find sample thank you SMS here.
LET YOUR CUSTOMERS KNOW WHEN EMERGENCIES ARISE:
Let’s say you run a barber’s saloon and you have to close down for 3 weeks to attend to a pressing family need in the village. One of your most consistent customer checks throughout the first week to have a haircut, maybe for him and his kid and didn’t find you. What more? Maybe your mobile number printed on the door isn’t even reachable due to poor networks associated with many villages. He had to look for an alternative because his kids cannot go to school with the UN-kept hair. 2 weeks later he checked and same story. If I was the one, I’ll conclude this dude has left for good. That might be the end of that customer in your shop. Let’s say the alternative he got is even doing better, you can say goodbye to him. A simple SMS can help avoid this. Even if he has to get an alternative before you return, at least he knows you are not leaving forever and knows when to check back. This helps build customer trust, and does well for your business.
SEND SPECIAL PROMO OFFERS:
Everybody like promos. I love it. Don’t know about you? Making promos an integral part of your business can go a long way in keeping customers and increasing your total revenues in the long run. Bulk SMS will be a beautiful avenue to intimate customers of current promos and upcoming ones. For one thing, it is a way of appreciating your loyal customers, and when they know promos are coming, it keeps them with you. A bonus on a purchase, cut-price for a product or even giving gifts might make up your promos for them. A perfect time to do this might be during holidays. Let them feel the love, they deserve it. Infact, promise of promo updates might be a nice way of getting your customers’ phone numbers for your SMS marketing campaign.
SEND GOODWILL MESSAGES:
Are you fortunate enough to know when your customers’ birthdays are coming up? For many business owners, the mutual trust between them and their customers has grown so well that getting their birthdays isn’t difficult. If you know this, you can use bulk SMS to send them goodwill messages on this day. Or maybe you know of a client of yours who is getting married, having a housewarming ceremony or celebrating an achievement. Send him/her a nice message on this nice day. It lets them know you are not just interested in selling, you also see them as a friend. The result? The trust grows, Loyalty comes in and your business booms. The good thing is that you can even schedule this process to send birthday message every year automatically, find SMS Scheduling guide here.
Bulk messaging can literally saves lives. With a worrying decline in global blood donation rates, SMS is used to remind donors of their next appointment and, when there is a severe shortage of blood, ask them to donate again. Infact you can motivate customers by sending SMS to donors when their blood is used, thereby notifying them that their blood has potentially saved a life, this ultimately will encourage them to donate again in the future. It can create a dialogue on social media, spreading the word and creating online visibility.
USE BULK SMS TO OPTIMIZE EMAIL MARKETING
Many companies are integrating SMS marketing into their email campaigns. With SMS open rates at 98%, they have realized the importance of boosting email open rates, and, ultimately, conversion rates, by incorporating bulk messaging. Including URLs promotes website traffic and encourages subscriptions. Total customer views are improved and companies can track customer activity back to the SMS. These campaigns are driven by short codes and keywords, and need to be clear and beneficial to the recipient. Companies need to think of new ideas and keep up with trends to keep their customers engaged.
Orange has one of the longest-running and most successful SMS campaigns – ‘Orange Wednesdays’ – which was introduced more than 10 years ago. Customers are offered a two-for-one cinema deal, only available on Wednesdays, using a clear call-to-action. Previously the least popular weekday with the lowest attendance rate, it’s now the most popular, with Orange estimating that an additional three million cinema trips are generated annually using this strategy.
LEVERAGE PERSONAL INFORMATION
Leveraging and gathering personal information can go a long way. For eg. if you can group your SMS list into sub-lists, based on birthdays, anniversaries or anything of that kind.
And then you can send something like “Happy Birthday Mr. X.” followed by whatever you’re trying to pitch. Something tells me it’ll have a lot more effect than sending just any other “Hi please buy our product” text, simply because there will be a much stronger bond between you and the customer.
GO STRAIGHT TO THE POINT
Considering SMS(s) are short, you can and should use that to your benefit. The best way is to send an SMS that cuts the bullshit and explains exactly why it’s in the inbox of someone.
“Hi from ediaroshop, here’s your 50% off coupon as a gift for shopping with us last week”! See? People know who it’s from, and why it’s there. Even if they don’t convert instantly, you atleast won’t go to the spam box and can approach them later.
Who says “no” to coupons? There’s just no better way to convert a lead into a sale than giving them a discount coupon, or basically a coupon of any kind.
It’s general psychology that people won’t buy a product for $100, but they’ll buy it if its $200 $100 (50% discount!). Why not leverage that?
PERSONALISE THE MESSAGE
Once a customer feels a certain kind of special treatment is being given only to him/her, the chances of them converting go through the roof.
So a great way to convert them is to send “personalized messages.” For, e.g. if you send something like “Hey Mr. Tunde, here’s your discount coupon specially and valid only for you for being a loyal customer to us”, well that does charm most often than not.
Another way to use BULK SMS services for your brand promotion is to use it as “reminder” for various purposes. You can send them a reminder if you’re about to launch a new product, a sale is going live or basically anything in general.
A reminder keeps them in the loop, as well as gets you a new chance to make sure they get pulled in.
WRAPPING IT UP
So basically that was what Bulk SMS Marketing service is, and some points from the vast ocean of possibilities of how you can use it to promote your business through it.
And being honest, it’s not something that will last eternally, but right now Bulk SMS Marketing is ripe, and you can leverage it when you can, because right now it probably has the best conversion as well as open rates, something you can’t expect from E-mails, or any other “bulk marketing” platform apart from SMS anymore.
FOCUS ON CUSTOMER ENGAGEMENT:
Regardless of the purpose of your campaign, always plan for long term customer engagement and focus on high quality content and promotions that align with your product and customer incentives.
CREATE MEANINGFUL CONTENT:
Meaningful content should be aligned with your customer engagement strategies and company goals. For example, simple discounts are overdone and don’t offer any engagement mechanisms. However, if you put a discount at the end of an engaging SMS survey or riddle, then subscribers are not only receiving a discount, but the engagement will likely be more memorable and encourage customer loyalty.
OPTIMIZE YOUR CAMPAIGN DELIVERY TIMES:
CTIA (Cellular Telecommunication Industries Association) guidelines suggest that all marketing campaigns and promotional messages should be sent between 8:00 AM – 9:00 PM local time. This not only ensures that your campaigns stay compliant, but it also assures that your messages are read in a timely fashion. Optimal times during the week are typically during the morning commute (i.e., mornings between 8:00 AM and 10:00 AM) and lunch times (i.e., between 11:30 AM and 1:30 PM). During these times, subscribers are typically more susceptible to promotional messaging.
LIMIT SMS FREQUENCY FOR BETTER USER EXPERIENCE:
To maintain good customer experience, it’s better to send meaningful messages once a week. Therefore, you should only send a maximum of 4 text messages a month. With this in mind, plan your campaigns so that your messages are concise and to the point. Subscriber churn can have a significant negative impact for any business. Therefore, all businesses should take special precautions to reduce your customer churn rate while migrating phone numbers.
Gone are the days when schools send news letters or circulars to customers or parents reminding them of forthcoming events. With the help of bulk sms, they can now receive this message directly on their mobile phone.
Education facilities around the world are using bulk messaging to simultaneously reach teachers, learners and parents by sending SMS messages when in need of substitute teachers, and initiating parent communication. Ever pressed for time, this method eliminates the arduous task of making phone calls and replaces it with a quick, effective SMS, sent to selected recipients asking who is available as a substitute teacher. Those who are keen to work will reply immediately, knowing that it’s first come, first serve.
With many Private Primary and Secondary Schools competing for excellence, supremacy and class in Nigeria, you can carve a niche in the industry by introducing Bulk SMS to inform parents about student daily performance, periodic updates about school activities, notify them of time sensitive information among others. Our gateway has all the features that can make it work standalone. In addition, it’s also expandable and can be integrated to your existing website, softwares and mobile apps with our simplified API.
In Ireland, TextaParent provides school administrators with a platform to simultaneously communicate with hundreds of parents, staff and community services, saving precious time and delivering vital or time-critical information. It’s cost-effective, reliable and saves valuable time.
When a customer place an order on your website, it’s great to send alerts. This makes your professional, constantly remembered anytime customer checks the old emails and ultimately improves strong brand presence.
You can send transactional SMS Text message alert for new products, sales, discounts, coupons etc
To take best decision, it’s better to sample peoples opinon. Usually doing this is by survey, which can be done with questionaire, online survey forms and even SMS Text response.
You can get response from clients for competitions, votes, customer satisfaction with bulk sms. This is priceless in capturing the attention of the youths that are always on the move. This can be done alone or to compliment other online and offline survey mediums.
Save time and costs by using these affordable communication tools. With Bulk SMS, you can invite Customers to participate in events such as exhibitions, charity events, awards etc.
Another challenge is after sending message to people, they often forget the even due to their busy daily schedule, so it’s important to send them reminders. Having to send the message 1 by 1 to small group of people is daunghting and boring task, talk less of hundreds of participants.
When you use ediarosms.com to for sending the message, you can schedule the message in advance, this will programme the message to be sent, date and time it should be delivered to the receipient. So you can programme the system to send a reminder message to the customer 1 week before the event, 3 days before the event, a night before the event and few hours before the event, then focus on other thing, but be sure it will auto deliver itself. This is a very priceless resort for event planners, protocol officers, event managers and other people handling events.
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