Professional marketers understands the need to understand their audience and segment each advert to selected target audience. This is done consciously with precision and the shorter the message, the better; regardless of if it’s on billboard, Bus Tv Advert, Television, Online Banner Ads and ultimately Bulk SMS Advert.
SMS has proven to have high open rate and customers have perspective and few questions they want to be answered once they receive your message. You must provide answers to these questions in advance before begin to compose the message and start typing that 160 characters magic sales SMS:
Why is this message so long and boring? When using bulk SMS for business, try not to exceed the 160 characters limit. (You wouldn’t get this advice on many global bulk SMS blogs since they want you to buy more units). So go straight to the point and try to deliver high value and your message will be on its way to being among the 90% of SMS that are read within the first three (3) minutes.
Why should I act now? Even when your bulk SMS messages are well tailored to the right audience, your customers or prospects can still procrastinate taking action and eventually forget about your campaign if you don’t create a sense of urgency. Try including some sort of expiration date to encourage customers to respond faster.
What are the incentives? It is not just enough to let them know you have just purchased and installed the best printing machine in town or that you have the best hair-dryer in the hairdressing industry. Tempt them with incentives such as a coupon with a premium discount such as 20% discount that will make them feel they are part of a secret community.
Is this an exclusive offer? Even with all the elements in the right place, customers will still feel reluctant to act if they perceive the offer in the bulk SMS is available to everyone worldwide. When sending bulk SMS to customers, always include the fact that the deal is exclusively offered to customers on a VIP list. This will make your customers feel they are part of something special. If the offer were available to everyone, then what is the appeal of being a subscriber?
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